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Who is Leon d'Ancona?

Leon d'Ancona B.T.L, M.T.L is acknowledged as North America’s leading authority on statistical real estate intelligence. His knack for teaching Real Estate professionals how to earn more income through the use of statistical services is well known. 

Leon’s unique ability to entertain while teaching has made him a popular speaker.  Statistical analysis is generally not thought of as an entertaining subject, but in the hands of a master it becomes compelling.  Over the past 26 years Leon has presented to over 21,250 people. Engaging, enlightening and entertaining at numerous Real Estate events and conferences.

There is only one thing that qualifies this humble man to speak to such crowds – RESULTS.

It all began in 1985 when Leon began a home renovating business in Toronto.  Putting his own capital to work Leon would buy homes, renovate them and sell them at a profit.  Not content to simply guess at which homes would bring the highest return in the shortest amount of time, Leon set out to optimize his opportunities.

The facts were that if it took longer than 78 days to sell, he would lose money. Suspecting that there was predictability in the housing market; Leon used the available data to predict short-term market trends.  He used the same data to determine which segments of the real estate market were moving.  He used data to help him select the right professionals to market his homes. Leon’s renovation and resale business thrived, at a time when others faltered.

The most amazing part of Leon’s story is WHY? Amazed to find that less than half of 1% (0.05%) of Brokers and agents use widely available real estate statistics, in their day to day operations.

What does he knows about Real Estate?

Leon’s strength has always been understanding market trends, that can be exploited. These “actionable niches” are sweet spots that allow listing and selling real estate professionals  to make the right decisions to maximize profits. 

After spending countless hours coaching real estate professionals on the finer points of statistical analysis, Leon went on to establish IMS Incorporated.  IMS is now North America's leading real estate intelligence provider and consulting practice.  Leon is the "statistical authority" to the Real Estate community.

Leon’s over two decades of industry experience have helped him establish ongoing relationships with top brokers, and agents.  The list of IMS corporate clients reads like a “whose-who” of the real estate market.

Author of many articles, newsletters, editorials and workbooks, including "The Official Guide to Home Price Changes" - an authoritative guide to estimating home values in 3 months to 1 year's time based on market conditions. He is in the process of writing his second book "The Grass is Always Greener on the Other Side 37.3% of the Time".

IMS is now offering its latest innovation a self service statistics intelligence tool, for more information on REality™ contact us at our toll free number or have a look at www.realestatestatisticsonline.com,  REality is the online application that helps top producing brokers and agents further their real estate success.

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Thank you for your dynamic presentation of “Boom or Bust – Statistics are a Must” at this year’s Century 21 International Convention.

Christine Steup
Senior Manager,
Learning Delivery
Century 21 Real Estate LLC.

Our Brokers were truly thankful for your insights on how statistics can help increase market share. This was one of the favorite sessions this year and I would highly recommend you to any other organization that wants to gain strategic advantages over the competition.

DeeDee Hesler
Re/Max Achievers
Phoenix, AZ