U.S. Realtors are 'SOLD' On New Happy Real Estate News Website

The Owner Makes Them a Winning Offer

TORONTO, July 1, 2008 (PRIME NEWSWIRE) -- When Leon d'Ancona, President of IMS Incorporated, set up his company's new Happy Real Estate News website last month, he had no idea that the response would be overwhelming.

"I think we touched a nerve among the battered legions of residential real estate agents and brokers across America," says d'Ancona. "Like them, I was weary of the doom and gloom stories in the media, so we decided to show people that there is positive, encouraging activity in a great many markets. I'm really gratified by their reaction."

The website - www.HappyRENews.com - listed 2319 locations across the United States (with annual sales of 300 or more units) where home sales figures improved over the previous month. As soon as news about the site went out, hundreds, then thousands of people visited, viewing page after page.

"Of course, everyone was looking for their city or county," says d'Ancona, "and if we didn't have the information, we got it. We are now updating the site every day."

Realtors from Alaska to New Mexico and from New York to California have posted links to Happy RE News on their websites and have raved about it in their blogs:

  "Leon (d'Ancona) is absolutely correct! Like politics, all real
  estate is local. I wish the purveyors of gloom and doom understood
  that simple fact!"
  David Boyer, Prudential Americana Group, Las Vegas, Nevada.

  "Yes, there is good real estate news!"
  Ross Gill, broker and President of the Otsego-Delaware Board of
  Realtors, New York.

  "I found this article, and more particularly the website, mentioned
  a refreshing change from what the media is reporting."
  Bryan and Sharnee Epley, partners, RE/MAX of Alyeska, Girdwood,
  Alaska.

This month, in response to visitor comments and requests, the Happy RE News web site has added graphs from major cities across America which show a significant decline in Days on Market over the last three months - where homes are selling faster!

The 73 cities featured (with annual home sales of 1000 or more), include: Atlanta, GA; Austin, TX; Chicago, IL; Mesa, AR; Cincinnati, OH; Kansas City, MO; Boston, MA; Charlotte, NC, East Bay, CA; and Las Vegas, NV.

"What many brokers and agents don't realize," says d'Ancona, "is that they can have access to this kind of market intelligence on their computers all the time." d'Ancona is talking about REality(r), the service he's been providing to the North American residential real estate industry for more than 20 years.

"Real estate professionals who use this market data and trend analysis tend to be the top producers in their area," he says. "REality tells you exactly what's going on in your market, what's moving, where, and whose closing deals. That's how we get these numbers. Who wouldn't want to know that?"

To celebrate the success of Happy Real Estate News, d'Ancona is making the American real estate industry an offer of his own: add a link to his Happy Real Estate News website on their broker or agent website and blog, and he'll give them a subscription to REality for the balance of 2008 at 50 per cent off the regular price.

"Let's work together to create even more Happy News," says d'Ancona.

CONTACT:  IMS Incorporated, Happy Real Estate News
          Leon d'Ancona, President
          1-877-785-4321 x 402
          416-785-4321 x 402
          leon@realestatestatistics.com
          www.happyREnews.com
          www.realestatestatistics.com